There are a lot of ways to promote your business, but how do you do it with out breaking the bank? Most of my clients are realizing the benefits of their blogs in this recession.  As they have had to cut back on their advertising and the normal outbound marketing tactics. Internet marketing isn’t always cheaper, but it is proving to be more effective.

So how do you participate in the most effective marketing available without draining your budgets and bank accounts?
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Over the past 2 months we have started working with several new clients.
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I do realize that it has been some time now sense our last post!!  I know, I know, not even a quick update!  Some have been concerned that we might have dropped off the map!  But I assure you that is not the case, we are here to stay!

I do not even want to look and see the official date of out last blog post, mainly because I am ashamed that it has been so long.  But I want to go back a bit to get things up to date.  But first a little background on Blogging For Business 101 for those that might be new to our blog or just passing through.
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What is Branding?

Well, my favorite definition for branding comes from wiktionary.org,

branding – process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living personal or animal.

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Welcome to our newest client Power Ranch Chiropractic! 

About PRC - We at Power Ranch Chiropractic are dedicated to making the patient a number one priority. We have a state of the art facility with rehab equipment; passive modalities such as interferential, cold laser therapy, micro current, and a professional atmosphere that we invite you to experience first hand.

Project details

Most Chiropractic practices stick to general marketing, things like direct mail brochures, advertising in local ad magazines that are distributed directly to thousands of homes at a time.  There is always the word of mouth approach, encouraging patients to invited their friends and neighbors to visit their chiropractor for a FREE exam and x-rays.  And these types of advertising work well for chiropractic offices because they are reaching a targeted market.  Their ads are being placed directly in the hands of thousands of potentially new patients.  And there is one other place to reach out to your target market, somewhere that is not often utilized by the medical field.  The Internet!!

The Internet

Sure most Chiropractors have a website, and in these cases that website is used in the way that websites were originally designed for.  An online brochure, somewhere for people to gather information, but there is a problem with this approach.  How is anyone going to find your website if they don’t know the url, or anything about you?  Enters the wonderful world of Search Engines!

The problem still remains, who are people going to find Power Ranch Chiropractic, with a search using the keyword ‘chiropractic’?  There are millions of results, in one search.  Even with a more targeted keyterm search like ‘gilbert chiropractic’ you are going to have tens of thousands of searches, and if your web brochure (website) is not properly optimized and designed, then it wont really help you out much.  Which leads us right to Power Ranch Chiropractic and their current internet presence.  They don’t have one!

The Solution

There are always a couple of options that companies can do to improve their current internet presence.

• The best place to start is with their current website.
• Is the site properly optimized?
• Was the site designed to be search engine friendly?
• Does the site easily navigate?
• Is the information up to date?
• Would people want to visit the site?

Then once you work on answering those questions, you can begin to find the best solution. 

Enters the next step of building an effective internet presence for Power Ranch Chiropractic.

Business Blogging

We chose to use blogging as a marketing tool to improve Power Ranch Chiropractic’s internet presence because of the personal nature of the relationships developed between a doctor and patient.  Business blogging is all about humanizing a business, and finding a new way to communicate with your current and future clients.  Dr. Foote at Power Ranch Chiropractic does a great job of building relationships with his patients and making them comfortable so that he can provide the help that then need to improve their health.  We want to be able to do two things immediately with this new marketing approach, 1. We want to target that huge market of internet searchers who are potentially seeking for chiropractic care, and make it easier for them to find Power Ranch Chiropractic, and 2. We want their potential patients to feel informed, and welcome before they ever even meet Dr. Foote and his staff.   There is a number three to our focus, which is, we want to provide a resource for current patients to reach out, and also provide a more effective way for them to be informed.