For a recent client I wrote this outline to help him turn his sales page into an effective selling tool!

Headlines:

This needs to capture some attention and prepare the reader for the main headline..
The main headline should be written with the largest text you are going to use on the whole page. This headline needs to mention the biggest benefit…
The third headline the “post headline” should further clarify the main headline…

Introduction:

First few sentences should grab the visitors interest on an emotional level. Show the reader the benefits of your product by describing how they’ll feel or how things will improve once they read your report.

Your Credibility:

This should come early in the page…some ideas.

Talk about your expertise, what makes you credible to offer your product/service
User Testimonies
Provide contact info so people know that you are real. Phone, email and address…etc…

Benefits of product/service:

Use bullet format, easy to scan through
Itemize all the benefits (not features) in priority, first one the most important one
Better to have to many than not enough
It often takes one good benefit to get someone to by or click the buy/download link

Features and specifics:

Tell the reader exactly what they will get when they buy/use/download your product/service. This is also where you want to provide the details of the product/service.

Bonus:

Include something valuable in addition to the product/service. A good bonus will sometimes get people to fill out the form because they are more interested in it than they are the main offer. You can use your services or a join-venture with someone else.

Be sure to give a specific value to the free bonus.

Ordering:

Ask for the order..make the buy/download button obvious. Then provide detailed instruction on how the process will work. Imagine it is your readers first time ever buying/downloading something online.

Conclusion:

In a final paragraph summarize the important parts. Make a final request for the order (another buy/download button).
Repeat your contact info a link to your website so that it opens in another tab/window.
And sign it with your name.

******************************************************
Your sales page should layout as the items are listed above or as close to it as you can get!

The design of your page does not need to be fancy, in fact I think that the less flashy your page the more attention people will give to your content! Here is a great FREE download for a landing page template that you can use to create your own “Sales Page”.

Download Now!

Best of luck to you, if you have any questions or would like to add some insights please use the comment section below!Similar Posts:

• Major social and behavioral criticisms of business
• Challenges of operating in a multicultural environment
• Business ethics and the complexities of making ethical judgments
• Economic Recovery: It Starts with Passion
• Leaving a Legacy – Its not to late Act Now

My thoughts, and these are just that, this not meant to tell what is right and what is wrong only to provide some insight from a web professional who has done both blog marketing and pay per click marketing.

What seems to be the trend that everyone has started to implement into their marketing and advertising blue prints is the use of pay per click advertising. Using sites like Google, Yahoo, and MSN to advertise their products and services. Her is an example of what this looks like on Google search page…

The first three search results in the yellow box on the left side of the page are pay per click ads, and the whole column on the right is filled with pay per click ads. People are simply creating and account with google adwords, creating their ads, selecting keywords that they want to use to target when their ad is shown on a google search page and then they pay for the ad every time someone clicks on it.

The other search results on the page are what we refer to as organic search results, the searches that google naturally selects to display based on the importance of the website and the article. It is also based on the content in the article, google verifies that the article really does in fact have the keywords used in the search within the article. In this case the keywords were, ‘seo marketing’, and the articles and ads are all associated with those keywords in some way.

So in my opinion the best place to be is not in the top 3 ad sports or the first 10 ads in the right column that show on the first page of a google search. Where I think you should work to be listed is in the first 10 or 12 organic search results on that page.

Fight for the Organic Search Results

The best way to win the Organic Search is with a blog!!

When I do a Google search, and I do a lot of them in a day. I am only looking at the ads because I am a web marketer and I like to evaluate what ads are getting the best results. I do not however look at the ads to find results for the information that I am searching for. Simply because the ad results can be manipulated far more then an organic search result.

When you place an ad with Google you are purchasing keywords. You are paying Google to say here I want my ad to show up for this keyword and these other keywords. Sure Google does verify to make sure that you are really directing people to a website that provides content or products associated with the keywords you used in your search. My opinion and my experience has been that the ads do not provide me with the info I am typically searching for. I find what I am looking for much easier and effectively in the organic results.

Studies have also shown that people are less distracted by the ads then they once were, and have found it to be annoying and when we are annoyed we usually ignore or avoid the things that are annoying us. Meaning that less and less people are even looking at the ad results, they are jumping straight to the organic results!

It is far more beneficial and cost effective to focus on fighting for those top 12 or top 10 organic search results. This is where at lest 88% of your web traffic is going to come from!

How do you fight for the Organic search results and win?

There are really only a couple things that you need to do. And you can do them yourself, or you can hire a web development firm like mine to do it for you. I think that everyone makes a big deal out of things that are relatively simple enough for anyone to do if you take a few minutes to learn about the task you are tying to accomplish.

– First, you want to make sure that your blog is properly optimized for search engines.
Now a little secret that I am not sure many people mention, is that, blogging platforms like WordPress are designed to be search engine friendly (this is the self hosted software you can download). They are designed to make your blog findable by the search engines. When you use a hosted blogging platform like wordpress.com or blogger.com, these sites are optimized by professionals at WordPress and Google because they want a bunch of traffic coming to the millions of blogs that people have hosted on their site. They advertise on these blogs and in other areas of their main sites. So you are essentially helping them make money by blogging about things that interest you.

With WordPress, and I can not speak for the other blogging platforms, there are a lot of plugins that make it easy for you to optimize each page and blog post within you site. The two things that I have found which makes it so difficult for people to do this simple task are 1. it is tedious and 2. you don’t know what your doing.

I am not going to go into the how to of SEO in this article, but your can research it in Google and find a tone of advice.

– Second, you want to be sure to write blog post on a regular bases.
A regular bases is daily!! If that is to complected for you then you can back it down to every other day, but never do less then 2 a week! You need to be sure that your articles have catchy titles and that you are using the keywords that someone might use to search for your information. Make sure that the info you write about is interesting to other people and considered valuable.

What does it cost to fight for the organic results?

If you do it your self, only your time. What do you charge for an hour of your time? If you have a firm like mine do it, then you have a couple of options. We can either teach you how to do it, or we can do it for you! I prefer to teach you how, so that you can save the money latter when you are ready to do it again. Good SEO is something that is not just done once, it is done with every blog post, and it is even often done every month to target new keywords or to refocus on more effective keywords.

The training is all determined on your needs, typically we do not do less than 2 sessions with you and each session is $85. The price is adjusted with the more sessions you do, but two is usually enough to get you the basics you need to effectively start optimizing your blog.

If you want us to do it for you, for blogs we typically charge $275 a month. If you just want us to do it for you one time, then the prices is the same.

Cost of Pay Per Click

If you are inexperienced it could cost you thousands. If you are paying another company to run your pay per click (ppc) ads for you, then it will likely cost you $250 a month at the very lest, and I have seen it go as high as $1200 a month.

One of the things that I really like about blogging as apposed to ppc is the personalization of it. People are going to go from a Google search directly to your blog post. Most ppc ads (when done correctly) are redirected to a landing page that is designed to sell you something. Most of the time when people are looking for info on the web they do not want to be taken to a sales page, they want to find the answer to their question!!Similar Posts:

• Basic tips and tricks for using Twitter effectively
• An effective outline for your Sales Page
• Mac Internet Sharing with AirPort
• Leaving a Legacy – Its not to late Act Now
• Mapping out your new site

What are those other options?

PPC (pay-per click) – using tools like Google adwords to advertise in search engines.  Other options for PPC include Facebook they offer an advertising service as well.  More Info…

SEO (search engine optimization) – this is a process of optimizing your website to be more search engine friendly. More Info…

Social Networking – a process of plugging into online communities where people discuss different topics and share ideas and information.  More Info…

There are other methods, some not worth the time and others I just don’t want to mention, but I think that out of all the options the above three are the most important out of all the options.  However, I do believe blogging to be the power house!

Let me explain the term power house…blogging requires a consistent effort, for example, daily content.  And these daily efforts result in new opportunities for your blog or company to be exposed in new ways.  And those “opportunities” and “new types of exposure” extend from your post titles, so the things you write about.

You can only effectively optimize each page of your website for 1-2 keywords max.  i.e. Lets say you have a 5 page website, you can use a total of 10 keywords on your website.  2 per page and each page is going to need different keywords.  And 10 is not bad!  But lets say you have 100 blog post (articles) that’s at lest 200 keywords, if you hold to the two a page.  And ideally because you are writing and article that should have more then 400 words, its likely that you could optimize that page for more then 2 keywords.  i.e. Lets say you are writing a post about business relationships, you could use all or some of these key terms;

• business communication
• business relationship (s)
• managing business relationships
• business relationship management
• developing relationships

And on top of these words could be hundreds more if you narrowed down your topic to something more specific like, building business relationships with a blog.

Now the trick to making the multiple keyword strategy work for you is to know how to properly place your keywords.  Lets use the list and topic previously picked.  The blog title is Business relationships.  You main keywords should now be ‘business relationships’ and that has become your <title> & <H1> tag which search engines are going to see first and that will tell them what your post is about.  Now that ‘business blogging’ is your main keywords, lets branch off from there…

Note:  You don’t ever want to force any keywords into your post, it will read poorly and search engines could catch it.

You want your first 3-4 sentences (or the first paragraph) to be chalked full of your keywords (naturally).  For example using the above keywords you could start off like this;

Business relationships, are they a good thing or a bad thing and how do we manage those business relationships?  There seems to be a thin line that is constantly moving (depending on where you work) that defines the type of business relationships you can have.  When you go to work somewhere, do you bother to develop relationships, or just remain quiet and do your work?  Maybe the focus of business relationships should be on your clients and customers, developing relationships of trust with those you do business with.

So you can plainly see that nothing in that paragraph is forced, but our keywords are mentioned at lest 6 different times.  Now as you continue to develop the article you will want to strategically use your keywords all the way through.  Maybe its once ever other paragraph it really does not matter as long as you continue to use them.

Note: Your blog articles are only as affective as the results they produce.  You have to ask yourself, what do I want my readers to do now?

You need a call to action…What is going to make your readers read this whole article, or to read the next one?  If you want them to subscribe to your feed, you will need to give them a reason too.   A great way to get reader interaction is to put a poll into your post.  Ask a question that can be answered in the comments section.  I think that it is beneficial to have two action calls in your post.  One above the fold, the fold being everything that you cant see above the point where the screen ends.  To continue with our example, after the first paragraph I could insert a poll such as;

[poll id="16"]

The reader will answer the question because it is easy, and it might even keep them reading to find out if they are wrong or right.

Another favorite tool of mine is using images and videos in my blog post.  With videos, you will find people will look at the video before they even start to read the blog post.  And images, they draw attention to the post.  You can also use the alt= tag & title= tag in the image code as a search engine tactic to place your keywords in additional sections of your post.

Once your reader is done with one post, you need to consider how you can get them to read another post.  It’s simple, because we (humans) are lazy don’t expect them to go looking for more content on their own, some might, but don’t risk it.  Give them a list of related post at the end of your articles or throughout the article in strategic places, maybe using your keywords as anchor text.

For example, we are writing a post titled business relationships, and I happen to have another post titled building business relationships with a blog, so I am going to mention that post in my article and make those keywords a link, building business relationships with a blog…

Note: When inputting a link into the text of your article, it is wise to set that link to open in a new tab or window. (click the link above for an example) That way the reader is not distracted from the article they are currently reading.  If you are providing a list of articles at the end, again their is a benefit to setting the links to open in their own window.

The final steps to making your new article a success, include promotion, and conversation.  Promotion is easy, if you have other blogs, or a social network account like Facebook, tweeter or any of the others, be sure to post links or the whole article in different locations to promote it to audiences that might not see it otherwise.  The other option is to add your articles to your favorite article directories.

Once the conversation gets going, be sure to stay in the mix, readers may ask questions or leave a comment that needs addressing, either way they want to know that you are interested and listening to what they have to say.  Answer their questions, or respond to their comments by leaving a comment of your own.

Summary

Use a blog as a personal marketing tool.  Write keyword rich content, but write your content for your readers and not the search engines.  Having repeat visitors and RSS subscriptions is more important to the longevity of your blog then how well the robots can read your blog.

Using the techniques above will allow your blog to benefit from both the bots and the humans.Similar Posts:

• An effective outline for your Sales Page
• Basic tips and tricks for using Twitter effectively
• Business ethics and the complexities of making ethical judgments
• Mac Internet Sharing with AirPort
• Leaving a Legacy – Its not to late Act Now

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?

You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here’s the score:

1. Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don’t overkill as this might ban you from search engines.

2. Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

3. Keyword-rich AND sensible content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.

These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result – higher conversion rate.

Similar Posts:

• An effective outline for your Sales Page
• Basic tips and tricks for using Twitter effectively
• Business ethics and the complexities of making ethical judgments
• Leaving a Legacy – Its not to late Act Now
• Business, Society and Their Interrelationship

Advanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you’re in for a huge online success.

What are these low cost advanced website traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!

1. Write an article.

You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website – post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring!

2. Exchange links.

Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Get involved in forums.

Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!

4. Advanced website traffic needs advanced tools.

The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one’s on the losing end here!

There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!Similar Posts:

• Mapping out your new site
• An effective outline for your Sales Page
• Business, Society and Their Interrelationship
• Business ethics and the complexities of making ethical judgments
• Basic tips and tricks for using Twitter effectively

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design.   If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”Similar Posts:

• An effective outline for your Sales Page
• Major social and behavioral criticisms of business
• Business ethics and the complexities of making ethical judgments
• Mac Internet Sharing with AirPort
• Leaving a Legacy – Its not to late Act Now

The “Pay-Per Click” advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on “Pay-Per Click” advertising. The usual search engine optimization can take weeks or even months to produce results. “Pay-Per Click” advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

“Pay-Per Click” advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
“Pay-Per Click” advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? “Pay-Per Click” now and let your business take the fast route to success.Similar Posts:

• Mac Internet Sharing with AirPort
• An effective outline for your Sales Page
• Economic Recovery: It Starts with Passion
• Business, Society and Their Interrelationship
• Mapping out your new site

Can you ever pass up free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it — there is such a thing as free website promotion!

Similar Posts:

• An effective outline for your Sales Page
• Leaving a Legacy – Its not to late Act Now
• Social and economical reasons for business community involvement
• Basic tips and tricks for using Twitter effectively
• Mapping out your new site

Advertising had long since been a major determinant of a business’ success.  This would include the presentation of the product / service to the consumers.  What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?

Advantages:

1. Low Cost

Even though the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most.  Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad.  You may actually never have to leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.  If so, change in the site is very minimal and may be done easily at home.

Disadvantages:

1. Scope

Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?Similar Posts:

• Economic Recovery: It Starts with Passion
• An effective outline for your Sales Page
• Mac Internet Sharing with AirPort
• Major social and behavioral criticisms of business
• At the Root of Economic Growth is Small Business

Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. This kind of benefit you get from free internet advertising can only do, to say the least, miracles for your business. Most of these free internet advertising companies give you 3 slots to advertise any product or service for free.

Free internet advertising is the perfect way and best way to make your products or services known to the millions of prospective consumers in the Internet and make your web site start producing money. There is an enormous audience for free internet advertising that is present in the Internet, that the probability of anyone needing your services or wanting to buy your products is very high. There are free services out there that may suit your services, products and web site.  Browse the internet for the best free internet advertising for assessment on their amenities and features how to advertise or join your web site for free internet advertising.

Most web sites promoting free internet advertising have features like classified ads submitter ñ where you can get a enormous exposure with instant results and expand your sales by large volumes over night,  opt-in email lists non spam bulk emailing program, guaranteed 100% legal. Opt-in email lists are created by people who have volunteered or ëopted-iní their email addresses to these lists. These lists are very effective for creating personalized email to prospective clients.

Free internet advertising provides a great technique for building traffic. People constantly search on online free internet advertising ads for specific services or products. Free internet advertising target clients inclined to buying a particular kind of product or service in mind.

And the best reason to advertise in free internet advertising is because it is absolutely free.Similar Posts:

• An effective outline for your Sales Page
• Mapping out your new site
• Business ethics and the complexities of making ethical judgments
• Mac Internet Sharing with AirPort
• Economic Recovery: It Starts with Passion