Times are hard, and things have gotten tough for Americans over the past three years.  A mini-recession has caused millions of layoffs, taking unemployment into record-breaking numbers.  Neighbors have lost their homes to foreclosure, short sales, and bankruptcy.  Businesses in our communities have closed, some after 20 years of service, others after only a couple years.  It has been devastating for many families throughout the U.S.  Burdened with high debt and low or reduced incomes many families have suffered from the decisions of the past.  What options are there?  File for bankruptcy like 1.3 million other American consumers did in 2009 (NumberOf)?  Or like 8.7 percent of job seekers in 2009 (Petrecca) there is always the option of starting a business and becoming self employed.  In this past recession, starting a business became the solution for many.  People who never imagined themselves owning and operating their own business were forced into entrepreneurship.  According to Laura Petrecca, 530,000 new businesses were started every month in 2009.  To improve the state of our economy we must first improve our individual and family financial situations.  More Americans need to think outside the box and start a business that will enable them to make a profit from their passions.

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Business Ethics

Examining the good versus the bad in any situation where a business is faced with making a decision.  Generally these “business ethics” are prewritten and predetermined in order to support making the correct decision.  Businesses operate in a society and as such they are bound to duties and responsibilities within those societies.  Corporations should be held to a standard, they should be held accountable and their ethical systems should be made know to everyone that decides to do business with them.  How an organization chooses to conduct its business effects more then the parties directly related to that business.  Business ethics applies to all aspects of business conduct including both the individuals associated with an organization and the organization as a whole.  “Theoretically, a code of ethics sets guidelines for ideal behavior. However, in reality, it represents minimum standards of behavior. These minimum standards often become the goal, rather than a “trip wire” to signal unacceptable behavior.” (Schafer)

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Working on outlining a new site for a current client, leilimckinley.com. Leili is a Social Media Coach and a Branding Architect.

I used a tool called The Brain to display how I would recommend organizing her new site. The focus is to promote her services, event speaking and to grow her online coaching classes.

We will be using WordPress as the platform for her new site. She is currently using WordPress, but we are hoping to increase the functionality and usability of her site.

I have done work with several companies who have come to me and ask what I think of their “Sales Page”. Sometimes I think they have a great page and everything is fine, but most of the time I get pages that lack what it takes for their “Sales Page” to actual sell!

For a recent client I wrote this outline to help him turn his sales page into an effective selling tool!
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So you might find 142,000 results for this information on Google, now with my addition 143,000, but I was so excited that this was a possibility that I wanted to make sure everyone else was aware.

This is for Mac users that want to share their internet connection without a wireless router. If you have a Mac and a PC you will still be able to use this function if your Mac is connected to the internet you are accessing the internet wirelessly via your PC.

I will help you figure this out in 6 STEPS…
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