Sure you want people to know about your products or services, but business blogging is about creating an environment where people can communicate and establish a relationship.  People will work with and buy from the people they can trust.  If you don’t provide an environment were potential clients can get a feel for you and what your business represents, they won’t give you a second thought.

Over the past few years customer service has transformed from a people oriented ideal to a cost savings effort.  When you call Dell Computers (I pick Dell because I have one and I have called them recently, but I now have a Mac and I’m converting. Slowly) you aren’t going to talk to someone who is interested in providing the best results.  First you are going to talk to someone in a different country with an accent that makes it difficult to understand. Second you are going to feel like their primary focus is to save Dell as much money as possible by not giving you anything for free.  So by the end of the call you have a customer that is angrier then when they initiated the call.

When your business produces a blog, it is as if you are sending a personal invitation to anyone who will listen.  You are inviting them to get to know you, the business owner.  You are inviting them to get to know your business.  You are inviting them to comment and express their opinion about your products and services. Yes, the good, the bad and the ugly.  When someone starts to complain or starts an uproar about your business, you can be right there ready to address the issue before it gets to serious.  And when you allow people to vent, you can learn everything you need to know in order to appropriately address the issue.  And because they are venting on your company blog, you can quickly handle the matter before it starts to drive others away.  The other important concept in this scenario is that the people that read your blog and buy your products or use your services will see first hand how you provide your customers with the best service possible.