What is Branding?

Well, my favorite definition for branding comes from wiktionary.org,

branding – process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living personal or animal.

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Welcome to our newest client Power Ranch Chiropractic! 

About PRC - We at Power Ranch Chiropractic are dedicated to making the patient a number one priority. We have a state of the art facility with rehab equipment; passive modalities such as interferential, cold laser therapy, micro current, and a professional atmosphere that we invite you to experience first hand.

Project details

Most Chiropractic practices stick to general marketing, things like direct mail brochures, advertising in local ad magazines that are distributed directly to thousands of homes at a time.  There is always the word of mouth approach, encouraging patients to invited their friends and neighbors to visit their chiropractor for a FREE exam and x-rays.  And these types of advertising work well for chiropractic offices because they are reaching a targeted market.  Their ads are being placed directly in the hands of thousands of potentially new patients.  And there is one other place to reach out to your target market, somewhere that is not often utilized by the medical field.  The Internet!!

The Internet

Sure most Chiropractors have a website, and in these cases that website is used in the way that websites were originally designed for.  An online brochure, somewhere for people to gather information, but there is a problem with this approach.  How is anyone going to find your website if they don’t know the url, or anything about you?  Enters the wonderful world of Search Engines!

The problem still remains, who are people going to find Power Ranch Chiropractic, with a search using the keyword ‘chiropractic’?  There are millions of results, in one search.  Even with a more targeted keyterm search like ‘gilbert chiropractic’ you are going to have tens of thousands of searches, and if your web brochure (website) is not properly optimized and designed, then it wont really help you out much.  Which leads us right to Power Ranch Chiropractic and their current internet presence.  They don’t have one!

The Solution

There are always a couple of options that companies can do to improve their current internet presence.

• The best place to start is with their current website.
• Is the site properly optimized?
• Was the site designed to be search engine friendly?
• Does the site easily navigate?
• Is the information up to date?
• Would people want to visit the site?

Then once you work on answering those questions, you can begin to find the best solution. 

Enters the next step of building an effective internet presence for Power Ranch Chiropractic.

Business Blogging

We chose to use blogging as a marketing tool to improve Power Ranch Chiropractic’s internet presence because of the personal nature of the relationships developed between a doctor and patient.  Business blogging is all about humanizing a business, and finding a new way to communicate with your current and future clients.  Dr. Foote at Power Ranch Chiropractic does a great job of building relationships with his patients and making them comfortable so that he can provide the help that then need to improve their health.  We want to be able to do two things immediately with this new marketing approach, 1. We want to target that huge market of internet searchers who are potentially seeking for chiropractic care, and make it easier for them to find Power Ranch Chiropractic, and 2. We want their potential patients to feel informed, and welcome before they ever even meet Dr. Foote and his staff.   There is a number three to our focus, which is, we want to provide a resource for current patients to reach out, and also provide a more effective way for them to be informed.

I have been very much impressed with a company called Project Exploration, located in Phoenix Arizona.  Who knew education can be fun!!  This isn’t like any filed trip I’ve been on!
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When you started your business (or maybe you are considering starting a business) did you go to school and get a degree in finance, business management, marketing, law, sales, and all the other important things that you need to know in order to run a business?

Well don’t worry, just in case you did not know, not every business owner knows everything that it takes to run a business.
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This article is unlike most in the sense that any time we talk about Blog Marketing here at blogging for business 101 we will not be talking about ways to market your blog, but rather how your blog works as a marketing tool for your business or brand.
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