2. Write to a specific audience.
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1. Keep it SIMPLE
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It’s simple really…The key to having a successful blog…and success in my opinion is having regular readers, subscribers and new traffic every day…But the key is a combination of a few things…

1. Keep it SIMPLE
2. Write to a specific audience
3. Write about what people want to read
4. Add fresh content daily
5. Address your audience’s comments

There is a lot of misunderstanding when it comes to blogging and why someone would want to have a blog.  In my day to day business I meat people all the time who ask me what I do.  What is this blogging for business they often ask.  My first question to them is, do you know what a blog is?  65-70% of the time the answer is, an online journal. And another 20-25% do not have a clue, leaving 5-15% that actually understand and know what blogging is. 

Why do I mention this?  Well if you are going to reach a target audience you have to realize that some of them (quite a few) are not going to understand what a blog is or why they should read yours.  They may not even know how to find it.

However, by applying these 5 basic steps to your blogging efforts, will help you reach the right people and enable even that 20-25% that just don’t have a clue to find you.

Christopher Jon Eggleston
www.bloggingforbusiness101.com